Yeti in 2020: Can Brand Name and Innovation Keep It Ahead of the Competition?
ASSIGNMENT QUESTIONS
Identify the driving forces in the cooler and equipment industry. Which of these forces appears to be the strongest? What are key factors of success? Where does the industry appear to be headed as a result of these forces?
What are Yeti’s competitive capabilities and resource strengths and what opportunities do you identify? Are there any notable weaknesses and threats facing the company? Assess the combined impact of these forces on Yeti’s future profitability.
Describe Yeti’s competitive strategy. Does it appear to be well-matched to the competitive conditions of the coolers and equipment industry?
Does your analysis indicate that Yeti has a sustainable competitive advantage in the coolers and equipment industry? If so, describe the nature of its advantage.
What is your assessment of the company’s financial situation? Does your financial analysis of the company disclose resource strengths or weaknesses? Does the company’s current financial situation support future growth?
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