Write a paper in which you discuss aspects of your internal communication, as well as draft the actual internal message that you will use to address the problem you identified in the case study with your target audience. Note: Be certain to include the

For Milestone Two, you will craft the internal message that you will use to address the problem you identified in the case study provided in the Supporting Materials section below. In doing so, you will specify the media you will use to deliver the message, explain why these media are important, and outline the target audience. You will also explain how you factored in the personal needs and development of employees when creating messaging, including the considerations being made to support employees through the change process that will be implemented to address the problem. Finally, identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as well as the media used.

Directions

Write a paper in which you discuss aspects of your internal communication, as well as draft the actual internal message that you will use to address the problem you identified in the case study with your target audience. Note: Be certain to include the actual internal message within the body of your paper, to accompany Part C below.

Specifically, you must address the following critical elements:

1. Internal Communication
   1. Determine the media that you will use to deliver your message and explain how you made this decision.
   2. Define the target audience of your internal communication. Include key factors and any cultural factors that you considered.
   3. Craft the internal message and explain what change management principles you considered when developing this message.
   4. Explain how you considered the personal needs and development of employees when creating messaging.
   5. Explain what considerations are being made to offer continuous support to employees through the change process.
   6. Identify potential sources of conflict that may arise as a result of your communication. Consider the message you are communicating and the media used.

Use the rubric below to help you address the criteria appropriately.

What to Submit

Your internal communication should be 4 to 5 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.

Supporting Materials

The following resource supports your work on the project:

Reading: Final Project Strategic Communication Plan Case Study