MIS784 – Marketing Analytics – Trimester 3 2024 Assessment Task 2 – Transaction Analysis – Individual DUE DATE: Friday, 10th January 2025, by 8:00pm (Melbourne time) PERCENTAGE OF FINAL GRADE: 30% Submission: You will submit to unit site: – one Word file, with your analysis queries, and – one Word file, with your written report: […]
This trimester, although we have real data, the client organization cannot be identified for privacy reasons. In this unit, we will refer to the client organization as “MarketCo.” MarketCo is a globally recognized omnichannel retailer, renowned for its ability to sell products from worldwide to worldwide. Leveraging advanced technology, MarketCo ensures seamless operations and exceptional customer experiences across multiple sales