There are many types of customers and potential customers in the market for products and services. Demographic data are the statistical information regarding a population. Examples of demographic data include age, gender, married or not married, children or no children, educational level completed, and income level. Psychographic data are the information about a customer?interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.
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There are many types of customers and potential customers in the market for products and services