TASK: Perform Social Media Analytics and learn the content generation inspiration method using Emplifi tool.
Log into https://emplifi.io/ using your FAU email and pw (created by you used in last assignment).
Click on the ‘Content’ >>>> ‘Feed’ (search bar for all the profiles that are being tracked)
Search for any one source (Facebook or Twitter or Instagram or YouTube) of your own choice – analyze the results and find out which brand is performing ‘poorest in content’ with respect to the ‘interactions’. Use Date Range of 1 year. Mention the brand name and give a screenshots of the widgets showing least number of interactions. (0.5 points)
Then check how that brand is doing with respect to other metrics such as ‘shares/retweets’, reactions, comments…etc. Check the reactions – hover over it – will show how many likes, angry etc.
Provide a comment on the insights in at least 4 to 5 sentences. Also provide screenshots to support your answer. (1.5 points)
Now go to Content >>> Inspiration and in search – keep ‘source’ same one that you selected in above step 3 – for example if you selected Facebook in above step 3 then use the same social media type and search for at least 4 companies in the same industry as the company in step 3 (that is the poor brand you found in the above step 3, 4) and then determine the type of content the ‘poor brand’ should be generating in order to make the social media metrics values increase the interactions and also result in message amplification (increase no. of shares). Use Date Range of 1 year.
Use the ‘search’ filter on right side corner to filter by country etc. to expand your search.
Provide your analysis/insight comments for each of the 4 ‘inspiring’ companies in at least 3 sentences for each. Provide screenshots of all those 4 companies ‘content’ screenshot that is inspiring. (5 points)
Submit this assignment on a separate Word document.
Some helpful explanation on the Social Media Metrics in Emplifi
Total Fans
Total number of Fans at the end of a selected date range.
Growth of Total Fans
Increase or decrease in the total number of Fans over a selected date range.
Interactions
Sum of interactions (Reactions, Comments, and Shares) received by all of your monitored Facebook Profiles over a selected date range.
Interactions per 1000 Fans
Sum of interactions (Reactions, Comments, and Shares) divided by the number of Fans a Profile has at the time of the post, and multiplied by 1000. The aggregation shows the sum of this metric for all posts published on a particular day, during a particular week or month.
Number of Posts
Sum of admin posts published on selected Profiles over a selected date range.
Question Response Rate
Percentage of public questions answered on the selected Facebook Profiles.
Question Response Time
Average public question response time of the selected Facebook Profiles.
Most Engaging Post Types
Sum of interactions (Reactions, Comments, and Shares) divided by the number of Fans a Profile has at the time of the post, and multiplied by 1000. The posts are segregated by type (photo, video, link, etc.).
Page Posts By Type
Distribution of post types (photo, video, link, etc.) over a selected date range.
Post Impressions
Number of times a post from your Page is displayed. One post can generate multiple impressions – for instance, a post that you’ve seen on a company’s Page and then in your News Feed will generate 2 impressions.
Viral Impressions
The number of times your Page’s post was displayed on a person’s screen with social information attached. Social information indicates when a person’s friend interacted with your Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Paid Post Impressions
Number of impressions your Page post generated in an Ad or Sponsored Story.
Organic Post Impressions
Number of impressions your post generated in the News Feed, ticker, and on your Page’s Timeline.
Post Reach
Reach is the number of people who received Impressions of a Page post. Reach might be lower than Impressions since one person can receive multiple Impressions. (For example, a post that you’ve seen on a company’s Page and then in your News Feed will generate a Reach Count of 1.)
Paid Post Reach
Number of unique people who saw your promoted post.
Organic Post Reach
The number of people who saw your Page post in news feed or ticker, or on your Page’s timeline. (Unique Users)
Engaged Users
Number of people who engaged with your Page. Engagement includes any click or story created. Stories created include: Likes on a Page, engagement on a post (Reactions, Comments, Shares), posts on a Page, joining an event, tagging or mentioning a Page, check-ins at a location, and other Page interactions.
Page Negative Feedback
Number of times people took a negative action. Negative actions include: un-Liking the Page, hiding all posts from the Page, hiding a post or reporting the post as spam, and ‘x’ button clicks.
Page Positive Feedback
Reactions, Comments, Shares, and other actions such as RSVPs, claims, and answers on all posts – organic and paid, published and unpublished.
Page Consumptions
Number of clicks on any of your Page content. Stories generated without clicks on Page content (e.g., Liking the Page in Timeline) are not included.
Page Consumers
Number of unique people who clicked on any of your Page content. Stories that are created without clicking on Page content (e.g., Liking the Page from timeline) are not included.he line chart to compare the evolution of multiple data sources in a single chart.”
Average % Video Viewed
Average time spent watching a video divided by your Page’s average video length calculated for all videos posted on a particular day. The metric shows the average percentage of video length that was viewed.
Video Views
Number of times your Page’s videos were viewed for 3 seconds or more over a selected date range.
Organic Video Views
Number of times your Page’s videos were viewed for 3 seconds or more.
Paid Video Views
Number of times your Page’s videos were viewed for 3 seconds or more after a paid promotion.
Video View Rate
Number of people who clicked to play a video divided by the number of people who have seen any video content published by your Page.
Link Click Rate
Number of people who clicked on a link in your Page posts divided by the number of people who have seen any content containing a link published by your Page.
Photo Engagement Rate
Number of people who viewed an enlarged version of a photo divided by the number of people who have seen any photo content published on your Page.
Media Engagement Rate
Number of people who clicked to play a video, clicked on a link in a post, and viewed the enlarged version of a photo on your Page divided by the number of people who have seen your Page’s photo, video and link content.
30s Video Views
Number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first.
Reach Engagement Rate
Number of people who engaged with your Page divided by the number of people who have seen any content associated with your Page. Engagement includes any click or story created.
Recent Content
Overview of the most recent posts with additional information on Interactions/1000 Fans, Total Interactions, Reactions, Comments, and Shares. After enabling Facebook Insights, you can also view additional Facebook Insights data, such as Reach or Post Consumers. Posts are displayed as a list, with up to 8 posts included.
Top Content
Overview of the top posts, sorted either by Interactions/1000 Fans, Interactions, Reactions, Comments, or Shares. After enabling Facebook Insights, you can also view additional Facebook Insights data such as Reach or Post Consumers. Posts are displayed as a list, with up to 8 posts included.
A Promoted Post begins as a regular post you’ve made on your business Page. You choose a Post, set a budget, and then the Post is shared to a set number of Facebook members. Your story can be seen by your Fans, or even friends of your Fans, depending on how you’ve setup your budget. Lots of small business and marketers use Promoted Posts regularly. Many businesses and marketers have yet to venture into this advertising option. To some, Promoted Posts seem too complicated to even try.
Helpful Links !!
https://cdn.socialbakers.com/www/storage/microsites/userguides/Glossary_v_2.pdf
https://support.socialbakers.com/hc/en-us/articles/360011775119-Engagement-Rate-Flexible-Widgets-vs-Socialbakers-API-Calculation
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