Tasks
Task 1
Task 1a – The Impact Of The Activities Carried Out By The Selected Enterprise To Its Success
- Choose and carry out research on one for-profit enterprise. The selected enterprise must be small-or-medium-sized and come from at least one of the following sectors:
- goods
- flips
- education
- hospitality.
- Produce a response that explores the impact of the activities carried out by the selected for-profit enterprise in helping it to support its aims.
- Your response must include:
- details of at least three specific and detailed activities carried out by the for-profit enterprise
- how each of the specific activities help to support the enterprise’s aims
- supported judgements about the impact of each of the activities in helping the enterprise to support its aims.
- (12 marks)
Task 1b – The Impact Of The Skills And Characteristics Of The Entrepreneur Associated With A Selected Enterprise To Its Success
- Produce a response that explores the impact of the skills and characteristics of the entrepreneur(s) associated with the selected for-profit enterprise in Task 1a in helping it to support its aims.
- Your response must include:
- details of at least two specific skills and at least two specific characteristics of the entrepreneur(s) associated with the selected for-profit enterprise
- how each specific skill and characteristic helps the entrepreneur(s) to support the aims of the selected for-profit enterprise
- supported judgements about the impact of each of the skills and characteristics of the entrepreneur(s) in helping to support the aims of the for-profit enterprise.
- (12 marks)
Learning Outcome Covered
Outcome A: Understand how and why enterprises and entrepreneurs are successful
Checklist Of Evidence Required
- Produce one of the following:
- a written report of approximately 2–4 pages of A4, which can include supporting images
- an audio or video verbal report recording lasting approximately 2–4 minutes.
Resources Needed
- Research notes.
- Appropriate software and access to the internet for sourcing audio/visual content during the formal supervision.
Supervised Hours To Complete The Tasks
- You will need approximately 2 hours to complete Task 1.
- (Total for Task 1 = 24 marks)
Task 2 – Market Research Methods
- Investigate the primary and secondary research methods used by the selected for-profit enterprise in Task 1 and the information this provides the enterprise on customer needs and competitor behaviour.
- Produce a response that explores the primary and secondary market research methods undertaken by the selected for-profit enterprise; recommending alternatives to the market research methods that could help the enterprise gain further information about its customer needs and competitor behaviour.
- Your response must include:
- the benefits and drawbacks of at least one primary and at least one secondary market research method that the selected for-profit enterprise undertakes
- the information that the primary and secondary market research methods provide about customer needs and competitor behaviour
- supported recommendations for at least one alternative primary and at least one alternative secondary market research method that could help the for-profit enterprise gain further information about its customers’ needs and competitor behaviour.
Learning Outcome Covered
- Outcome B: Understand customer needs and competitor behaviour through market research
Checklist Of Evidence Required
- Produce one of the following:
- a written report of approximately 2–4 pages of A4, which can include annotated screenshots
- a podcast with annotated screenshots provided alongside.
Resources Needed
- Research notes.
- Appropriate software and access to the internet for sourcing audio/visual content during the formal supervision.
Supervised Hours To Complete The Tasks
- You will need approximately 1 hour to complete Task 2.
- (Total for Task 2 = 12 marks)
- 8
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Task 3
Task 3a – PEST Analysis
- Carry out research on the external political, economic, social and technological factors affecting the selected for-profit enterprise.
- Produce a report that explores the external factors affecting the selected for-profit enterprise based on the research undertaken. Your report should consider the following factors:
- political
- economic
- social
- technological.
- Your report must include:
- a detailed and supported PEST analysis for the selected for-profit enterprise
- supported recommendations about the actions the selected for-profit enterprise could take based on the results of the PEST analysis.
- (12 marks)
Task 3b – SWOT Analysis
- Produce a report that explores the internal strengths and weaknesses and the external opportunities and threats faced by the selected for-profit enterprise based on the research undertaken and your understanding of the selected enterprise from Tasks 1, 2 and 3a. Your report should consider the following factors:
- strengths
- weaknesses
- opportunities
- threats.
- Your report must include:
- a detailed and supported analysis of the strengths and weaknesses for the selected for-profit enterprise
- how each strength and weakness will allow the selected for-profit enterprise to take advantage of opportunities and minimise threats
- supported judgements on the potential impact of the strengths, weaknesses, opportunities and threats on the selected for-profit enterprise.
- (12 marks)
Learning Outcome Covered
Outcome C: Understand how the outcomes of situational analyses may affect enterprises
Checklist Of Evidence Required
- Produce the following:
- a written report of approximately 2–4 pages of A4, which can include annotated screenshots.
Resources Needed
- Research notes.
- Appropriate software and access to the internet for sourcing audio/visual content during the formal supervision.
Supervised Hours To Complete The Tasks
- You will need approximately 2 hours to complete Task 3.
- (Total for Task 3 = 24 marks)
- TOTAL FOR ASSIGNMENT = 60 MARKS
Task 2 – Market Research Methods Investigate the primary and secondary research methods used by the selected for-profit enterprise in Task 1 and the information this provides the enterprise on customer