Subject Code: TECH2200 Subject Name: IT Project Management Assessment Title: Project Business Case and SWOT Analysis Assessment Type: Case study

Assessment 1 Information

Subject Code:	TECH2200
Subject Name:	IT Project Management
Assessment Title:	Project Business Case and SWOT Analysis
Assessment Type:	Case study
Word Count:	1000	Words	(+/-10%)
Weighting:	20%
Total Marks:	20
Submission:	Via My KBS
Due Date:	Week 5

 

Your Task

Your first assessment in this subject requires you to study a case in the assessment instruction and create a project business case which includes key elements (such as problem statement, project benefits, and stakeholders) and SWOT Analysis for recommendations to support your project getting approved.

 

Assessment Description

A business case is a project management document that explains and justifies the reasoning for initiating a project. It is often presented in a well-structured written document to the key business stake holders such as project sponsor (s) to get approval and funding. A thorough understanding of how to write a business case must be demonstrated in this assessment. A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities, and threats of your project. Developing a SWOT analysis can help you look at your project from different directions. It can also help you to come up with recommendations to support the project.

 

The learning out comes you will demonstrate in performing this assessment includes:

 

LO1:	Interpret the IT objectives and project expectations of a business stakeholder.
LO2:	Predict risks and problems associated with the effectiveness and time lines as of IT projects.
LO3:	Recommend pre-emptive solutions and mitigation strategies for the risks and problems that emerge in IT projects.

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Assessment Instructions The Case

Go Native Pty. Ltd. is based in Melbourne, Victoria. The business was established in 2015 to cater for the demand for Australian native food products. The company manufactures and retails a range of certified, organic, Australian native foods.

 

Currently, the business is selling its products through several smalls uper markets and health food stores throughout Australia. The company also has a basic website that includes only four pages: home, about us, products and contact details. The company launched this simple website just after opening, but there has been very little traffic to the site except during Christmas and Mother’s Day. This is because of poor design, a limited shopping cart and no call to action or active social media networks.

 

The company’s overall business objectives for the next three years are to increase sales,create brand awareness and develop a broader product range. The company’s target market are customers aged between 35 and 60 years old, who are looking for Australian organic gourmet foods.

 

As a contracted IT Project Manager (Subject Matter Expert in IT solutions for business problems), you have been asked by the Operations Manager to propose an IT solution, which will be a critical part of the company’s strategy. You will be managing the project and reporting to the project sponsors (CEO and Operations Manager) and informing project team members of the project’s progress after the business case is approved.

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Based on the above case, you are required to create a business case to cover the following:

 

1. Problem Statement
   1. Describe the problem that your project will over come,and
   2. The opportunity that your project will take advantage of

 

1. Discuss what this project at least 3)
   • Proposed IT solution
   • Brief cost,resources, and schedule
   • A 2-levels WBS.

Project Summary

 

1. Create a SWOT Analysis Matrix for your proposed project to cover:
   • Strengths
   • Weaknesses
   • Opportunities
   • Threats
2. Provide at least 3 recommendations based on the SWOT Analysis

SWOT Analysis

 

 

1. Identify key at least 5 projects take holders and their roles

Stake holders

 

Submission Instructions

• Name your document“Assessment 1_[Student ID]”
• Save it as a Word or PDF document format

As this assessment falls under the Amber category (Level 2) in Gen AI traffic light system, use of generative AI is at your discretion. Unauthorised use of Gen AI is strictly prohibited, such as copy and pasting assessment instructions in to Gen AI tools. You may wish to use Gen AI to build your own knowledge, how ever copy and pasting the responses from Gen AI in to this assessment is considered unauthorised without cross referencing with scholarly articles and appropriate citation.

 

Important Study Information

Academic Integrity and Conduct Policy

https://www.kbs.edu.au/admissions/forms-and-policies

 

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

 

Please read the policy to learn the answers to these questions:

 

• What is academic integrity and misconduct?
• What are the penalties for academic misconduct?
• How can  I appeal my grade?

Late submission of assignments (within the Assessment Policy)

https://www.kbs.edu.au/admissions/forms-and-policies

 

 

Length Limits for Assessments

Penalties may be applied for assessment submissions that exceed prescribed limits.

 

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the My KBS Academic Success Centre page. Further details can be accessed at https://elearning.kbs.edu.au/course/view. php?id=1481

Submission Requirements

All assessments including draft copies must be written and submitted in English. The use of translation tools is not permitted.

 

Generative AI Traffic Lights

 

Please see the level of Generative AI that this assessment is Level 2 has been designed to accept:

 

Traffic Light	Amount of Generative Artificial Intelligence (Generative AI) usage	Evidence Required	This assessment (✓)
Level 1	Prohibited: No Generative AI allowed This assessment showcases your individual knowledge,skills and/or personal experiences in the absence of Generative AI support.	The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment.
Level 2	Optional: You may use Generative AI for research and content generation that is appropriately referenced.   See assessment instructions for details This assessment allows you to engage with Generative AI as a means of expanding your understanding,creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it.	The use of Gen AI is optional for this assessment.   Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI. https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai   In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment. Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above.	✓
Level 3	Compulsory:   You must use Generative AI to complete your assessment See assessment instruction for details This assessment fully integrates Generative AI, allowing you to harness the technology’s full potential in collaboration with your own expertise.   Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment.	You will be taught how to use generative AI and assessed on its use.   Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used.Click on the link below to learn how to reference Generative AI.   https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment.   Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above.

 

Assessment Marking Guide

Criteria	F (Fail) 0–49%	P(Pass) 50–64%	C(Credit) 65–74%	D(Distinction) 75 – 84%	HD (High Distinction) 85 – 100%	Mark
Problem Statement	Business problem is vaguely defined based on the provided case. Problem statement described with limited evidence.	Business problem is reasonably well defined based on the provided case. Problem statement is reasonably well described with some evidence.	A clear business problemis defined based on the provided case. Problem statement is described backed up with enough evidence	A well-defined business problem provided with structured and well researched problem statement with scholarly evidence.	A comprehensive business problem provided with expertly created problem statement with multiple scholarly evidence.	/4
Project Summary	Poor or no project summary.Poor or no analysis and justification of proposed IT solutions. Provide less than 3 benefits. Project cost, resources, schedule and WBS are not clearly described	Reasonably well project summary. Some analysis and justification of proposed IT solutions but not backed up with evidence. Provide 3 benefits. Project cost, resources, schedule and 2 levels WBS are ok described	Good project summary. Good analysis and justification of proposed IT solutions but not backed up with enough evidence. Provide 3 benefits. Project cost, resources, schedule and 2 levels WBS are well described	Very good project summary. Very good analysis and justification of proposed IT solutions backed up with some evidence by linking the case. Provide 3 benefits. Project cost, resources, schedule and 2 levels WBS are well described	Excellent project summary. Comprehensive analysis and justification of proposed IT solutions backed up with strong evidence by linking the case. Provide more than 3 benefits. Project cost, resources, schedule and 2 levels WBS are extremely well described	/5
SWOT Analysis	Your SWOT analysis is limited and provides minimum context and justification with limited references.	You presented a developing SWOT analysis by identifying the context and supporting your justification with some scholarly references.	You presented an adequate SWOT analysis by identifying the context and supporting your justification with some scholarly references.	You presented an excellent SWOT analysis by thoroughly identifying the context and supporting your justification with scholarly references.	You presented a comprehensive SWOT analysis by thoroughly identifying the context and supporting your justification with scholarly references.