Select an article o Choose a news article from The Wall Street Journal, The Financial Times, or The Economist published within the last 30 days. An example on the last page. o The article should be based on one of the 7 topi

Business Insight Analysis

Purpose:

This assignment strengthens your ability to connect real-world business events with course concepts, analyze strategic implications, and communicate insights concisely—key MBA skills.

Instructions:

1)      Select an article

o   Choose a news article from The Wall Street Journal, The Financial Times, or The Economist published within the last 30 days. An example on the last page.

o   The article should be based on one of the 7 topics covered.

2)      Write Your Analysis (3 structured paragraphs, around 300-400 words) o Paragraph 1 – Article Information

▪    Provide the title, author, publication name, and date. Include a working link if possible.

o   Paragraph 2 – Summary of the Article

▪  Summarize the key facts: who, what, when, where, why, and how. Focus on the main issue, not every detail.

o   Paragraph 3 – Course Connection & Analysis

▪  Clearly explain how the article connects to specific course concepts, frameworks, or models.

▪  Demonstrate critical thinking by addressing so what? – why does this matter?

3)      Formatting & Submission

o   12-point Times New Roman, 1-inch margins, single-spaced within paragraphs, doublespaced between paragraphs.

o   Submit as a Word or PDF file.

Grading rubrics:

Grading Rubric – Business Insight Analysis (Total: 200		points)
Criteria	Description	Points
1) Article Selection & Relevance	Article is recent (≤30 days) and clearly relevant to course concepts. Demonstrates thoughtful choice that supports meaningful analysis.	40
2) Summary Quality	Clear, concise, and accurate summary of the article’s key points. Captures the “who, what, when, where, why, and how” without unnecessary detail.	40
3) Connection to Course Concepts	Explicit, well-explained connection to specific theories, frameworks, or principles from the course. Shows accurate understanding of the concepts.	60
4) Critical Analysis & Implications	Goes beyond description to offer thoughtful evaluation, implications, and insight. Addresses “so what?” and links the article to broader strategic or managerial relevance.	40
5) Clarity & Professionalism	Well-written, logically structured, and free from major grammar or spelling errors. Meets format guidelines.	20
Total = 200 points