The brief for this assessment is as follows
The purpose of this coursework is to provide a thorough analysis of a specific tech start-up, focusing on its lifecycle from inception to scaling. The report will explore the start-up’s business model, growth strategies, customer development process, and potential exit mechanisms. The selected start-up will serve as a case study to illustrate key concepts such as start-up philosophies (MTP vs. Lean), venture systems, and scaling strategies.
Instructions:
Select a well-known tech start-up (not older than 15 years e.g., Monzo, Revolut, Deliveroo, or a local start-up in your region) to analyse throughout the report. You will explore its journey, drawing on the topics outlined below.
- Introduction (10%)
- Tech Start-Ups: What They Are and What They Do (15%)
- Scanning the Start-Up Landscape: Sectors, Verticals, and Opportunities (15%)
- Start-Up Philosophies: MTP vs. Lean (15%)
- Building a Start-Up: Business Models and Venture Systems (20%)
- Growing a Start-Up: VC, Exits, and Mergers & Acquisitions (15%)
- Conclusion (10%)
Additional Requirements:
- Word Count: The report should be approximately 4,500 words.
- Research and Citations: Use at least 20 reputable sources, including academic journals, industry reports, and case studies. Ensure all sources are correctly cited using a consistent Harvard referencing style.
- Presentation: The report should be professionally structured with appropriate headings and subheadings, a cover page, table of contents, and page numbers.
- Visuals: Use charts, diagrams, or tables where necessary to support your analysis (e.g., funding rounds, business models, customer acquisition data).
Assessment Criteria of BAE_6_NTI:
- Depth of Analysis: Demonstrate a thorough understanding of the chosen start-up, its business model, and growth strategies.
- Critical Thinking: Ability to critically assess the start-up’s philosophy, business approach, and market strategies.
- Clarity and Structure: Well-organised report with clear headings, coherent argument flow, and effective use of visuals.
- Research and Evidence: Use of high-quality academic and industry sources, with proper citation.
- Professionalism: Adherence to formatting, spelling, grammar, and overall presentation requirements
Select a well-known tech start-up (not older than 15 years e.g., Monzo, Revolut, Deliveroo, or a local start-up in your region) to analyse throughout the report. You will explore its journey, drawing on the topics outlined below.