Part A – Report/Case Study
Deadline for submission: Monday 6th May 2024, 12 noon.
Word count: 1,200-1,400 words.
You should produce a case study on one of the seven industries covered in the module:
Tobacco
Gambling
Digital Technology
Alcohol
Food
Pharmaceuticals
Vaping
*Please note: Food and Pharma are covered in the same lecture but they are two separate industries.
Guidance on what to include in your case study, along with suggestions about structure will be provided during the course of the module, but you will need to draw parallels between the industry you choose and the other industries discussed in the module.
CRM5007MX Report/Case Study Assignment
Further Guidance
Deadline for submission: Monday 6th May 2024, 12 noon.
Word count: 1,200-1,400 words.
You should produce a case study on one of the seven industries covered in the module:
Tobacco
Gambling
Digital Technology
Alcohol
Food
Pharmaceuticals
Vaping
*Please note: Food and Pharma were covered in the same lecture but they are two separate industries.
Purpose
The purpose of this report is to provide a ‘deep dive’ into one of the seven industries above. Imagine your audience to be an interested (but relatively uninformed) public, so your writing needs to be clear and factual, particularly highlighting the harms/dangers to the public caused by the actions of your chosen industry and its products. Whilst the report should be clearly focused on one industry, you will need to draw parallels between the industry you have chosen and a couple of the other industries discussed in the module.
As this is a report rather than an essay, I would expect to see sub headings and sections rather than a single narrative prose. Images, illustrations, text boxes and bullet points can also be included.
Referencing
Referencing is required for this assignment. You should endeavour to use peer reviewed academic sources where possible, although the use of some other high quality sources (e.g. respected media outlets, government reports, etc) is also acceptable due to the contemporary nature of this topic area. However, always avoid Wikipedia!
Referencing should be Harvard style. If you are not familiar with this, please speak to your seminar leader for help and advice. Some resources will also be posted on the Moodle page.
Suggested Outline
You don’t need to follow this outline exactly (it is just a suggestion) but it should give you an idea of the important things to include and what to focus on. The numbers in brackets are possible word counts for each section – again, no need to stick to these religiously – it is to give you an idea of which sections you should spend the most time/words on.
Case Study of the xxx industry
Executive Summary (100)
What are the main points of the report? Bullet points are fine here.
Introduction (200)
What is the purpose of this industry and what products does it sell?
Relevant definitions and why is this an ‘addiction industry’?
Industry overview (400)
Things like:
Historical context
Addictive design
Harms caused by the products/industry
Marketing practices
The Tobacco Playbook (500)
What is the tobacco playbook?
How does this industry follow the playbook?
Draw parallels with other industries doing similar things
Conclusion (200)
What are the main concerns with this industry that your report has brought to light?
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