Critically analyse and synthesise the dynamics and key aspects of the international business environment and their effect on marketing performance. 3.Examine and critically evaluate globalisation
6032MKT Global Marketing CW2 Assignment Brief 2025/26 | Coventry University 6032MKT Assignment Task This is an individual assignment. In the lifecycle of a business, expansion into international markets is a critical strategic decision that requires thorough analysis. For this assignment, you will assume the role of a marketing consultant for one of the following UK-based plant-based […]