Choose one from The Ritz-Carlton (Chapter 9), Uber (Chapter 11), Popeyes (Chapter 15), IKEA (Chapter 20) for your second case write-up. Answer all the questions given at the end of the case.
Case write-up: . choose 1 case from the following cases below. The suggested length of the write up is 2-3 pages (12 point- double spacing) of Word document. However, please focus on addressing the questions in the case and demonstrating the application of key marketing concepts. The points allocated will be based on the quality […]