Instructions – Section 2: Your Company’s Creative Brief Now that you’ve determined the details of your campaign, you need to dictate what your creative should look like to your design team. Fill out the creative brief in Section 2 of your template based on the objective of making your brand a household name in your city. (Reference: 11.1.7
A wise person once said, “Display ads are the billboard ads of the internet.” That person was (partially) right. Like billboards, display ads—with their clear branding, striking visuals, and concise messaging—ar excellent tools for building brand or product awareness in the time it takes a customer to scroll down a webpage. However, unlike billboards, display […]