Marketers often try to reach different customer segments with a targeted marketing message or product. Personalizing messages for the different needs and wants of each customer segment is often more effective.
Marketers often try to reach different customer segments with a targeted marketing message or product. Personalizing messages for the different needs and wants of each customer segment is often more effective. To design these targeted messages, companies need to be able to identify similar traits within unique customer groups. Clustering algorithms can identify groups with […]