Critically evaluate the role of digital marketing in contemporary marketing strategy. How does digital marketing help businesses reach their target audience more effectively than traditional marketing methods?
Question 1 (10 marks) Explain the concept of the marketing mix and how it serves as a tool for marketing managers to influence consumer demand. Provide examples of how different elements of the marketing mix (Product, Price, Place, Promotion) can be adjusted in response to changing market conditions.(400 – 500 words) ANSWER (box will enlarge […]