The purpose of Journals is to give you a space to write freely about your reactions to the chapter readings. Although it is not the focus for the journal assignments, you are strongly recommended to follow
Discussion – What is service? (Please read assigned chapters first. You will need to refer to the text.) Required Textbook Readings Syllabus Review Read Bordoloi (Ch1 and 2), Zeithaml (Ch1) (WLO 1, 2) Required Text: 1) Bordoloi, S., Fitzsimmons, J. A., & Fitzsimmons, M. J. (2019). Service Management: Operations, Strategy, Information Technology. McGraw-Hill Education. 2) Zeithaml, V. A., […]