For this assignment, you will build upon the SWOT analysis project. You will be tasked with generating a marketing plan for the organization in which you completed the previous assignment with. You will need to generate a market segmentation, a target market analysis, and a plan for marketing that includes strategies and promotional items. This portion should be 1000-1500 words in length. Within this document, please include your previous SWOT analysis so that the marketing plan is a complete dossier. The entire document should be 2200-3000 words. All sources must be cited properly in APA.
Please read this article for assistance with the assignment.
*attached is the SWOT assignment that was completed for a grade and also the article that can help with the assignmet*
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