Assignment 3: New Venture – Final Business Plan 

Due: Monday, 9:00 am (eastern), Week 10  (Weight: 25%) 

 

OVERVIEW 

In this assignment, you will continue drafting your plan to launch a new product or service. You will now write sections that describe your growth strategy, leadership team and key roles, and marketing plan. You will then write an Executive Summary that will serve as an introduction and overview of your business plan. 

 

Finally, you will assemble all of the content from your three assignments into your Final Business Plan for submission, using the Business Plan Template provided in your course to organize all your content. 

 

INSTRUCTIONS

In Assignment 3, you will complete the final three sections of your Business Plan: 

§       Section IX: Growth Strategy / Impact Plan §   Section X: Management Team / Leadership Team and Key Roles 

       §     Section XI: Marketing Plan

 

After all sections of the business plan are drafted, write your Executive Summary. This text is placed at the start of your paper, as Section I, but it is written last because it is an overview of the whole plan. 

 

Finally, you will assemble all of the content from your three assignments into your Final Business Plan, using the applicable Business Plan Template provided in the course shell to organize all your content.

 

Continue to use the same big idea that you used in Assignments 1 and 2. As before, you will follow the instructions in ONE of the three Options below and you will continue to work with the section that matches your chosen Option.  

 

 

 

Option A – INTRAPRENEUR

 

EXECUTIVE SUMMARY

o     Write a one- to two-page overview, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include a key point from every section in the plan.  

 

* Note: the Executive Summary is the first section in your paper, but it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business Plan.

GROWTH STRATEGY

o   Compare your strategic position in the market with your competitors.  o             How will you develop a loyal customer base for the products or services you sell? o              How fast will you grow? 

o   Where do you believe you can expand your business? (i.e., geographic areas, new markets) o        How do you believe you can expand your business? (i.e., additional products and services, mergers, new industries, etc.)

 

MANAGEMENT TEAM and KEY ROLES

o   Provide a list of the key management roles. 

§ Resource: https://www.onetonline.org/    o      For each key role, define the job requirements for the role. 

Note: Review your Organizational Chart, in Section II of your Plan, to be sure it is compatible and consistent with your key management roles in this Section.

 

MARKETING PLAN

o   Provide a detailed marketing plan. Be sure to include both a Promotions Strategy and a Marketing Strategy.  

o   In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.   

 

*  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *

 

Option B – ENTREPRENEUR 

 

EXECUTIVE SUMMARY

o     Write a one- to two-page overview, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include a key point from every section in the plan.  

 

* Note: the Executive Summary is the first section in your paper, but it is the last section you will write.    This works best because the Executive Summary provides an overview of your entire Business plan.

 

 

GROWTH STRATEGY

o   Compare your strategic position in the market with your competitors.  o             How will you develop a loyal customer base for the products or services you sell? o              How fast will you grow? 

o   Where do you believe you can expand your business? (i.e., geographic areas, new markets) o        How do you believe you can expand your business? (i.e., additional products and services, mergers, new industries, etc.) 

 

MANAGEMENT TEAM and KEY ROLES

o   Provide a list of the key management roles. 

§ Resource: https://www.onetonline.org/    o      For each key role, define the job requirements for the role. 

Note: Review your Organizational Chart, in Section II of your Plan, to be sure it is compatible and consistent with your key management roles in this Section.

 

     

MARKETING PLAN

o   Provide a detailed marketing plan. Be sure to include both a Promotions Strategy and a Marketing Strategy.  

o   In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.   

 

*  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *

 

 

Option C – NONPROFIT

 

EXECUTIVE SUMMARY

o     Write a one- to two-page overview, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include a key point from every section in the plan.  

 

* Note: the Executive Summary is the first section in your paper, but it is the last section you will write.    This works best because the Executive Summary provides an overview of your entire Business Plan.

 

 

IMPACT PLAN

 

o   Impact metrics are important measures for a non-profit organization.  Describe your organizational goals in terms of the impact your activities will have on the local community.  

§   Resource: 10 SMART Goals Examples for Small Businesses (with Template):

https://fitsmallbusiness.com/smart-goals-examples/ 

o   Who are potential partners and what do they bring to the organization to help achieve your goals? 

o   How fast will you grow? 

o   Where do you believe you can expand your business? (i.e., geographic areas, new markets) o       How do you believe you can expand your business? (i.e., additional products and services, mergers, new industries, etc.) 

 

LEADERSHIP TEAM and KEY ROLES

o   Identify the number and desired backgrounds of the Directors you plan to have on the Board of Directors.

o   Provide a list of the key management roles. 

§   Resource: https://www.onetonline.org/    o      For each key role, define the job requirements for the role. 

Note: Review your Organizational Chart, in Section II of your Plan, to be sure it is compatible and consistent with your key management roles in this Section.

 

MARKETING PLAN

o   Provide a detailed marketing plan. Be sure to include your Nonprofit Marketing Goals and Priorities, as well as your Key Message. To learn more about this topic, refer to the Nonprofit Marketing Plan Example document in your Assignment 3 Resources.   

o   In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.   

 

*  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *

 

 

 

                

FINAL BUSINESS PLAN OUTLINE

Your deliverable for Assignment 3 is your Final Business Plan. The chart below shows how the sections created in all your assignments for this course fit together to create your Final Business Plan. 

 

	FINAL BUSINESS PLAN OUTLINE
Option A – INTRAPRENEUR	Option B – ENTREPRENEUR	Option C –  NONPROFIT	CONTENT created in:
I. Executive Summary*	I. Executive Summary*	I. Executive Summary*	Assignment 3
II. Company Description	II. Company Description	II. Organization Description	Assignment 1
III. New Product or Service Description	III. New Product or Service Description	III. New Product or Service Idea	Assignment 1
IV. SWOT Analysis	IV. SWOT Analysis	IV. SWOT Analysis	Assignment 1
V. New Concept Launch Strategy	V. New Business Launch Strategy	V. Nonprofit Launch Strategy	Assignment 2
VI. Impact on the Business Model	VI. Business Model	VI. Organizational Structure	Assignment 2
VII. Revenue Streams	VII. Revenue Streams	VII. Operational Strategy	Assignment 2
VIII. Financial Structure and Costs	VIII. Financial Structure and Costs	VIII. Financial and Fundraising Plan	Assignment 2
IX. Growth Strategy	IX. Growth Strategy	IX. Impact Plan	Assignment 3
X. Management Team and Key Roles	X. Management Team and Key Roles	X. Leadership Team and Key Roles	Assignment 3
XI. Marketing Plan	XI. Marketing Plan	XI. Marketing Plan	Assignment 3

 

                

DELIVERABLE INSTRUCTIONS

 

Assembling Your Final Business Plan 

 

Your deliverable for Assignment 3 is your Final Business Plan. It will include content from Assignments 1 and 2, with revisions based on your professor’s feedback, as well as new content from Assignment 3.

After writing the sections described above for Assignment 3, you do not need to submit them for review before finalizing your overall Business Plan. Proceed directly to assemble your Final Business Plan, which includes content you have created throughout this course.

Download and use the applicable Business Plan Template in your course shell to pull together all your work into one final business plan for your new venture. 

Note: Use the Final Business Plan Outline chart above to check that you have included all the required sections, in the correct order, in your submission.   

 

FORMATTING REQUIREMENTS

 

§  Submit your work as a Word document with page numbers. 

§  Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-inch margins on all sides. Add page numbers. Check with your professor for any additional instructions.

§  Visuals such as Spreadsheets, Income Statements, Organizational Charts, and your SWOT Analysis may be included in the body of your document or placed at the end of your document in Appendices (i.e., Appendix A, Appendix B, etc.)  

§  Include a Cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date 

§  Use in-text citations with a References page to identify your sources. References must follow the format from the JWMI Writing Standards Guide.

                

Rubric: Assignment 3: New Venture – Final Business Plan 

 

 

CRITERIA	Honors	High Pass	Pass	Low Pass	Unsatisfactory
1. Write a one page Executive Summary that outlines all key points and addresses  all sections of the Business Plan.        Weight: 15%	Wrote an exemplary, succinct Executive Summary that addressed all key points and sections of the Business Plan.	Wrote a thorough and clear  Executive Summary that addressed all key points and sections of the Business Plan.	Wrote a satisfactory Executive Summary that addressed all key points and sections of the Business Plan.	Wrote a partial Executive Summary that addressed some key points and sections   of the Business Plan.	Did not submit or wrote an incomplete Executive Summary. Did not address all key points and sections of the Business Plan.
2. Describe in detail your  Growth Strategy (A or B) or Impact Plan (C). Respond to all prompts for your Option.   Weight: 25%	Exemplarily described the indicated item  and responded to all prompts. Excellent detail covering all required elements.	Thoroughly described the indicated item and responded to all prompts. Good detail covering all required elements.	Satisfactorily described the indicated item and responded to  all prompts.	Partially described the indicated item and responded to some of the prompts.	Did not describe or incompletely described  the indicated item and did not respond to all prompts.
3. List key management roles and the requirements for each role.   Weight: 15%	Listed all key management roles and provided an exemplary description of the requirements for each role.	Listed all key management roles and provided a good, thorough  description of the requirements for each role.	Listed all key management roles and provided a satisfactory description of the requirements for each role.	Partially listed key management roles and partially described the requirements for each role.	Did not submit or incompletely  listed  key management roles. Did not or incompletely described the requirements for each role.
4. Provide a detailed marketing plan. Show how you will incorporate The 4 P’s of Marketing into your marketing plan.     Weight: 25%	Provided an exemplary marketing plan. Showed excellently how The 4 P’s of Marketing would be incorporated into the plan.	Provided a good, thorough marketing plan. Showed very well how The 4 P’s of Marketing would be incorporated into the plan.	Provided a satisfactory marketing plan. Showed clearly how The 4 P’s of Marketing would be incorporated into the plan.	Provided a partial marketing plan. Showed minimally how The 4 P’s of Marketing would be incorporated into the plan.	Did not provide a detailed marketing plan. Did not show how The 4 P’s of Marketing would be incorporated into the plan.
CRITERIA	Honors	High Pass	Pass	Low Pass	Unsatisfactory
5. Include all relevant content from Game Plan and Launch Plan, incorporating revisions recommended by your professor.    Weight: 10%	Exemplary use of all relevant  content from Game Plan and Launch Plan, incorporating fully all revisions recommended by your professor.	Thoroughly included all  relevant content from Game Plan and Launch Plan,  incorporating  most revisions recommended by your professor.	Satisfactorily included all relevant main content from Game Plan and Launch Plan, incorporating  some revisions recommended by your professor.	Partially included relevant content from Game Plan and Launch Plan. Partially incorporated revisions recommended by your professor.	Did not include or incompletely included relevant content from Game Plan and Launch Plan. Did not incorporate revisions recommended by your professor.
6. Clarity, logic, and writing mechanics.     Weight: 10%	No mechanical errors; text flows and concisely and clearly expresses the student’s position in an exemplary manner that rationally and logically develops the   topics.	Few mechanical errors; text flows and concisely and clearly expresses the student’s position in a manner that rationally and logically develops   the topics.	More than a few mechanical errors; text flows but lacks conciseness or clarity; assertions and conclusions are generally justified and   explained.	Several mechanical errors make parts of the text difficult for the reader to understand; the text does not flow or the discussion fails to justify conclusions   and assertions	Multiple mechanical errors or much of the text is difficult to understand and fails to follow formatting instructions. The text does not flow.