First, watch video instructions:How to use the Excel template to create perceptual maps.Links to an external site.
Next, in the example below, the scores are a good estimate of how an average American traveler (the assumed target market in this case) would perceive these possible holiday destinations. Your task is to create a perceptual map based on the data given in the table below.
Requirements | .xls file
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First, watch video instructions:How to use the Excel template to create perceptu