ENHANCING PRODUCTIVITY BY OPTIMISING INTERNAL PROCESSES AND DECISION-MAKING MECHANISM IN A REAL ESTATE CO.
(RIYADH DEVELOPMENT COMPANY – SAUDI ARABIA)
Consultancy report (11,000 words)
Introduction (300 words)
(Including the rationale of the investigation).
Terms of Reference (1,500 words) – Refer to the attached ToR example.
Background: Refer to the official website: https://riyadh.dev/en/ and the attached company strategy.
Aim: The aim of this study is to investigate and compare between two different approaches for optimising the internal processes and decision-making mechanisms within the company, with the goal of identifying the most effective approach to enhancing productivity in the context of the dynamic Saudi real estate market.
Objectives:
(Theoretical): To investigate and compare the efficacy of two different optimisation approaches of the internal processes and decision-making mechanism in the company.
(Empirical): To analyse insights gathered from interviews with senior management and department heads in the company to identify opportunities and challenges related to the optimisation of the current internal processes and decision-making mechanism.
(Analytical): To critically examine the relationship between internal process optimisation strategies, decision-making mechanisms, and productivity levels within the company, utilising a comparative framework to identify correlations and patterns.
(Outcome): To develop a set of recommendations to optimise the internal processes and decision-making mechanism.
Top of Form
Scope:
Examine the current state situation in relation to the internal processes and decision-making mechanism.
Propose (2) two different options to enhance productivity:
Option (1): Improve the current processes and optimise the existing decision-making mechanism to promote greater flexibility and swifter responsiveness.
Option (2): Establish a specialised subsidiary company, as a separate legal entity, fully owned by the parent company (ARDCO), and focusing exclusively on real estate development initiatives.
Compare between both options by conducting “Pros and Cons” analysis.
Provide a set of recommendations.
Methods:
Primary data: Semi-structured interviews with the following participants (Executives and Managers from the company):
Chief Executive Officer (1st + 2nd round)
Chief Investment Officer (1st + 2nd round)
Chief Financial Officer (1st + 2nd round)
Chief Shared Services Officer (1st round)
Chief Strategy Officer (1st round)
Head of procurement dept. (1st round)
Sr. Manager, Real Estate Development (1st round)
Portfolio Manager (1st round)
Financial Investment Analyst (1st round)
Secondary data: Reports from industry, academic books and articles, … etc.
Deliverables:
Current State Analysis.
Detailed examination of the existing internal processes and decision-making mechanisms within the organization, highlighting strengths, weaknesses, and areas for improvement.
Productivity Enhancement Approaches (Two options)
Comparative Analysis: Including Pros and cons of each option in terms of feasibility, effectiveness, and impact on productivity.
Set of actionable recommendations based on findings and comparative analysis.
Milestones: Proposed timeline will be from 05 April 2024 to 15 June-2024
Research Approach (1,000 words)
Explanation of the methodology used for the investigation (300 words)
Description of data collection methods (200 words)
Justification for the chosen approach (200 words)
Problem Definition (1,000 words)
In February 2023, the company initiated its strategic plan for the coming 10 years, highlighting the real estate investment as a key vertical. Over the past decade, the company has primarily concentrated on operational and maintenance activities of owned assets, with minimal involvement in real estate development endeavours. However, within the dynamic landscape of the contemporary Saudi real estate market, it has become evident that the existing internal processes and decision-making mechanisms are not aligned with these evolving conditions. Consequently, there is a risk of overlooking numerous opportunities, and the objective of gaining a competitive edge appears challenging to attain.
Findings (3,000 words) – The Interviews summary will be provided at a later stage.
Presentation of findings (1,000 words)
Detailed analysis of each finding (2,000 words)
Proposed optimisation options Analysis (2,700 words)
Presentation of two alternative options (750 words)
Pros and Cons for each option (750 words)
Comparison between the two proposed options using Resource Based View (RBV) theory and Business model concept (1,200 words)
Recommendations and Conclusions (1,500 words)
Recommendations based on findings analysis (800 words)
Justification for the recommended course of action (400 words)
Summary of key points and conclusions (300 words)
ENHANCING PRODUCTIVITY BY OPTIMISING INTERNAL PROCESSES AND DECISION-MAKING MECHANISM IN A REAL ESTATE CO.
(RIYADH DEVELOPMENT COMPANY – SAUDI ARABIA)
Literature review (4,000 words)
Reflection on:
Academic literature used to support the research (2,500 words)
Resource Based View (RBV) theory
Business model concept
Core Competencies.
The Innovator’s Dilemma. https://www.hbs.edu/faculty/Pages/item.aspx?num=46
Competitive advantage theory.
Any other related theories.
Academic literature on the research methodology (Process) – (1,500 words)
This is needed as the report is aimed at the client, who will not be interested in epistemology etc. The report methodology section should provide confidence that the research is credible and that a robust process has been followed.
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