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The chief executive officer (CEO) of your company (Apple Inc.) has asked you for a presentation on the consumption of goods related to global trade issues and the competitive environment that the company may face in expanding to untapped markets.
Help with this Unit 3 project is in Chapters 4, 5, and 11 of Managerial Economics: Foundations of Business Analysis and Strategy. Address the following in your presentation:
– Outline the basic assumptions of consumer theory.
– Explain the utility of your company’s product or service.
– Discuss how managers view the structure of the markets in which they sell their products or services.
– Compare the competitive environment that the company faces within the United States with what it will face in the country where it locates.
– Examine the global trade issues that the company may face, including cultural differences.
– Assess differences in legal and political systems and other institutions.
– Predict the competition with other foreign companies and domestic companies within the new country.
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