Author : PAPERLINK

Select two of the common segmentation techniques used in tourism marketing (Geographic, Demographic, Psychographic, Behavioural or Benefit-based). Read at least two academic journal articles per segmentation technique (a total of at least 4 journal articles) and critically analyse each technique before arguing which technique you feel is more effective to market to a destination The […]

As we continue the journey through the Major Arcana, we see The Fool arrive at The Hierophant, a figure that often evokes mixed feelings (and not just in how to pronounce it! For the record, it’s “High-ruh-fant.”) While The Hierophant is traditionally viewed and associated with religious authority and spiritual guidance, I prefer to explore […]

The “Sitting with the Emperor” spread is designed to help you tap into the powerful energies of leadership, responsibility, and protection symbolized by The Emperor card. This five-card spread is structured to resemble the throne of The Emperor, guiding you through a self-exploration of your leadership style and the qualities that define you as a […]

The Emperor has been established as a symbol of authority, structure, stability, and discipline. As a parent, channeling the energy of The Emperor seems obvious; the intention is to create a balanced and secure environment for our children, providing them with a strong foundation and clear guidance. However, this requires an active investment in their […]

The Emperor represents qualities such as leadership, responsibility, and protection. For children, these qualities can help them feel empowered and capable of handling various situations in their lives. Obviously, not every child is going to grow up to be President or the CEO of some corporation; buy by channeling the energy of The Emperor, children […]

As we just covered, the Emperor card is often a symbol of authority, structure, and control. When upright, it represents stability, leadership, and the ability to govern effectively. However, when the Emperor is drawn in reverse, its positive attributes can be overshadowed by an authoritarian streak, rigidity, and an overbearing nature. The Emperor, in reverse, […]

Using a single card as the basis for a Tarot spread is an intriguing way to delve deeper into any situation. Like all readings, this spread encourages introspection to uncover the answers you seek, with the positions and questions asked along the way aligning with the nurturing and abundant energy of The Empress. The Empress […]

As The Fool progresses from The Empress in a period of nurturing and emotional growth, they next arrive at the doorstep of The Emperor, the counterpart to The Empress. As The Empress is depicted as the archetypal Mother, The Emperor is portrayed as the Father. When we look at the psychological and developmental aspects of […]

Like The High Priestess, the nature of The Empress may seem complicated for a child to grasp. However, children have brilliant imaginations and express creativity, especially through role play and mimicking everyday situations. They are naturally inclined to explore nature and witness growth daily, whether in their physical development, education, behaviors, or relationships with friends […]

I was walking this evening, trying to stay active and maintain the progress I’ve made on my weight loss journey over the past year, and I started thinking about The Empress card. It dawned on me that I haven’t really discussed a crucial aspect of The Empress: her essence as a compassionate and nurturing figure. […]