You have been appointed as a Junior Marketing Assistant at Costa Coffee, one of the UK’s largest coffee house chains with international presence. As part of your role, you must create a comprehensive marketing and media plan that supports Costa
Submission Format: This submission should include the following documents: LO1 A Power Point with Speaker Notes (as a combined PDF) with LO2, LO3 & LO4- a report that includes a marketing plan and a media plan in the format of a press release. All work must be supported by research and referenced using the Harvard referencing system (or an […]