Critically analyse how Amazon use their CRM system for the different types of customers they have. Discuss what benefits the use of the CRM system brings to Amazon and what challenges they may encounter.
Amazon Case Study: MIS, CRM, Cloud & Ethics Analysis Apply the 3 dimensions of Information Systems to Amazon. (ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.) (cover 3 dimensions– theoretical; apply to Amazon) Critically analyse […]