Think of a service company that you have purchased a service from in the past year. Which service did you purchase? Describe the four characteristics (intangible, transient, interactive and heterogeneous)
Assignment Task 1 Think of a service company that you have purchased a service from in the past year. Which service did you purchase? Describe the four characteristics (intangible, transient, interactive and heterogeneous) of the service. What kind of delivery system does the company use: a single-step delivery system or a multi-step delivery system? To […]