Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation. (Covered in Executive Summary + Activities 1–5: BMC, PESTEL, Porter’s Five
7BUS2040 Strategic Marketing & Entrepreneurship Individual Report: Assignment 1 Brief 2025/26 Module Title Strategic Marketing and Entrepreneurship Module Code: 7BUS2040 Assignment Format & Maximum Word count Individual Report – max 10 pages [1550 words (+/-10%)] Assignment weighting 50% Coursework Submission: Time:23: 59 Date: 25th November 2025 Method: Canvas Coursework return Date returned to students: Within 4 weeks (23rd December) Internal Moderator Approved Date: Module Board name PG BAS External Examiner Approved Date: Module Board date Feb 2026 Assessment eligible […]