Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan A.C. 1.2 – Determ
The unit will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide Learners with a critical understanding of the marketing function within complex organisations. Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their […]