As our agency partner, we are tasking you with researching, developing and justifying the Integrated Marketing Communications (IMC) campaign for SkyLush’s entry into the Singaporean retail market.
MKTG1266: Marketing Communication Due: 5pm Monday 6 October (Singapore local time) Instructions Word count: 2500 words (maximum across all questions). Please note that a minimum word count is not provided. This paper contains four multipart questions related to a practical scenario about a fictitious company. The questions are presented in email messages from the company’s managing director […]