As discussed in this chapter, marketers use many tools to determine their target markets. Values, Attitudes, and Lifestyles (VALS) is one such tool. Visit the web site:
Orgl 401 Part A As discussed in this chapter, marketers use many tools to determine their target markets. Values, Attitudes, and Lifestyles (VALS) is one such tool. Visit the web site: Values, Attitudes and Lifestyles (VALS): Categories and Why They Matter Values, Attitudes and Lifestyles (VALS): Categories and Why They Matter and provide your take aways on VALS eight […]