Decide and describe what type of operating segment your hotel will operate under. Establish a target market. What analytical, demographic, and psychographic segmentation factors did you use in establishing
Paper Introduction: Will you select a franchise (brand)? Yes or no? Why, or why not? If not, will you go for an independent property instead? What is the name of the independent lodging facility? Will this independent facility be similar to an existing brand (in other words, similar to a lodging facility you like or […]