Select a business and category Select a brand in a category of choice. For example, Nike in the Athleisure category. Give a brief introduction to the company (Products, brand purpose, history). 2) Address the 6Ps
Assessment instructions InstructionsIn today’s market larger organisations are often at the mercy of small brand disruptors with a much larger beast to shift in line with category trends. To help them prepare, organisations use foresight planning to forecast potential scenarios and their readiness.Using the 6Ps of Strategic Foresight, put together a plan that addresses the […]