To identify your metrics, revisit the previous textbook chapters you reviewed to write your reports. Depending on the topic of your previous reports, each chapter includes a s
So far in this course, you have identified your target customers and developed your product strategies. Now it is time to identify and describe the metrics that you will use to measure your company’s marketing performance. To identify your metrics, revisit the previous textbook chapters you reviewed to write your reports. Depending on the topic […]