Explain the concepts and models of consumer behaviour, the role, and function of consumer behaviour within the discipline of marketing. LO2 Analyse the effects of both internal and external influences on the consumer decision process
MAR201 Consumer Behaviour Trimester 2 Assignment Brief 2025 | WSU Unit Overview The unit is designed to equip students with knowledge and skills relating to the theoretical basis and applications of consumer behaviour. It examines the decision-making processes that individuals, groups and organisations go through when spending resources on consumption, analyses the determinants of consumer […]