The Influence of the Halo Effect on Consumer Behavior Introduction: The Halo Effect is a cognitive bias that influences the way individuals perceive and evaluate others. It is a tendency to generalize a person’s positive or negative traits based on a single characteristic or behavior.
This paper is the first part of sequence of four papers. For this assigment I only need to answer the first part of the assigment,… Read More »The Influence of the Halo Effect on Consumer Behavior
Introduction:
The Halo Effect is a cognitive bias that influences the way individuals perceive and evaluate others. It is a tendency to generalize a person’s positive or negative traits based on a single characteristic or behavior.