ASSIGNMENT BRIEF
Module title |
Corporate Strategy and International Management |
Module code |
BUS7C1 |
Module leader |
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Assessment title |
Portfolio |
Launch date |
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Submission deadline |
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Expected date for return of marks and feedback |
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Module outcomes assessed |
1. Critically analyse and apply relevant international business theories and models within an international context. 2. Critically appraise strategic and operational decision-making processes within a relevant business context and their complexity within the wider international business environment. 3. Critically evaluate corporate challenges that impact on the strategic business environment across national and global business landscapes and provide frameworks and solutions for implementation at management and operational level. 4. Critically appraise global practices and their impact |
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on individuals and the organisation. |
Assessment weighting |
100% |
Word count (if relevant) |
4000 words |
Assessment task details – provide a description of the task |
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1-Critically analyse and apply relevant international business theories and models within an international context. 2-Critically appraise global practices and their impact on individuals and the organisation. |
1- Critically appraise strategic and operational decision-making processes within a relevant business context and their complexity within the wider international business environment.
Critically evaluate corporate challenges that impact on the strategic business environment across national and global business landscapes and provide frameworks and solutions for implementation at management and operational level.
- Company`s Strategic Approach: A Comparative Analysis
- Resource-Based View (RBV) and Key Resources
- Core Ideas, Values, and Differentiation
- Recent Performance and Changes
- Business Model and Competitive Advantage
- Internationalisation and Innovation
- Make recommendations on enhancing the company`s strategic approach and maintaining its competitive advantage.
Additional Guidance
- Ensure the report is well-organised and follows a logical structure.
- Use clear and concise language.
- Avoid grammatical and spelling errors.
- Utilise headings and subheadings to enhance readability.
- Evidence of critical thinking and analysis throughout.
- Explore the impact of these challenges on the strategic business environment across both national and global landscapes.
- Present actionable frameworks and solutions for management and operational implementation.
Step 2: Plan the News Report Structure
- Highlight unique aspects of the company that make it an interesting or valuable choice for study.
- If applicable, mention any personal or professional reasons for selecting the company.
3. Personal or Professional Interest
3. Strategic Importance of the Company (Approximately 150 Words)
Explain why studying this company is strategically significant. Discuss the following:
1. Industry Impact
- Detail the company’s influence within its industry.
- Discuss how the company operates across national and global landscapes.
- Highlight any recent challenges or developments the company is facing that make it a compelling case study.
2. Relevance to National and Global Contexts
3. Contemporary Challenges
4. Conclusion (Approximately 50 Words)
Summarize your justification, reiterating the key reasons for selecting the company:
- Reaffirm its relevance to the study’s objectives.
- Emphasize its value as a case study for learning and research.
Tips for Writing the Justification
- Be Specific: Use concrete examples and data to strengthen your rationale.
- Stay Focused: Ensure every point ties back to the purpose of the study and the learning outcomes.
- Maintain Academic Tone: Write in a formal, concise, and professional tone.
- Proofread: Check for grammatical accuracy and clarity.
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Submission instructions – What should be the format of the submission? / Where should it be submitted? |
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Hints and tips |
Your portfolio should follow the template provided with this brief and on Moodle. You must analyse and clearly present the data using any of the statistical methods learnt in the module content, showing your understanding of why and how to use them. All submitted work is expected to observe academic standards in terms of referencing, academic writing, use of language etc. Failure to adhere to these instructions may result in your work being awarded a lower grade than it would otherwise deserve. All submitted work must be correctly referenced following Wrexham University’ s Harvard Referencing requirements. Any work that is not correctly referenced may be subject to the University’ s Academic Integrity procedure. Please talk to your module lecturer or book an appointment with the Academic Skills Team if you are uncertain about how to reference. |
Marking and moderation |
All assignments will be marked by the Module Lecturer, unless advised otherwise. Second marking will be undertaken by a Lecturer within the North Wales Business School and externally to quality requirements. |
Employability Skills Applied |
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On successful completion of this module, a student will have had opportunities to demonstrate achievement of the following Employability Skills. |
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CORE ATTRIBUTES |
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Engaged |
x |
Creative |
x |
Enterprising |
x |
Ethical |
x |
KEY ATTITUDES |
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Commitment |
x |
Curiosity |
x |
Resilient |
x |
Confidence |
x |
Adaptability |
x |
PRACTICAL SKILLSETS |
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Digital fluency |
x |
Organisation |
x |
Leadership and team working |
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Critical thinking |
x |
Emotional intelligence |
x |
Communication |
x |