Assessment Description You will complete a 5,000 – 6,000 word project proposal outlining the project you intend to undertake in Semester 2 and 3. This assessment follows AIAS Level 2 – Al Planning

Learning Outcomes
Discipline-specific:
• Assess organisation-wide marketing challenges
that may be broached by significant research
projects.
• Propose qualitative and quantitative methods OR
action research methods for further
understanding considerable marketing
challenges.
• Apply critical thinking when analysing academic
papers and evaluating methodologies
• Consider the ethical implications of the project
• Demonstrate skills in academic writing and
referencing
Al-specific:
• Develop skills in using Al tools for planning and
organising research
• Critically evaluate Al-generated suggestions for
research planning
• Document and reflect on Al use in the research
process
Assessment Description
You will complete a 5,000 – 6,000 word project
proposal outlining the project you intend to undertake
in Semester 2 and 3. This assessment follows AIAS
Level 2 – Al Planning, which means you may use Al
tools for planning and organisation, but not for
content generation or writing.
What is expected?
Outline Structure of the proposal document
Criteria
Title Page
Indicative Word
count
Not included in your
word count
Note (Pointers)
Table of Contents
List of Tables/Figures
Not included in your
word count
Not included in your
word count
Title of project
Name; Student Number
Module
Submitted to – Lecturer name
List of all sections – page
numbers
List of any tables or figures you
have in the main body of your