write a five-paragraph essay (minimum)
Lesson 4.1:
Determine the type of advertisement (brand, retail, directory, political, direct response, native, or PSA).
Identify the target audience.
Identify & explain the techniques used specific to the type of advertisement.
You will use APA format to cite your sources. Your sources can be the lessons in the course as well as the specific advertisement that you are analyzing.
Your text should be cited at the end of the essay on its own page that has the title “References” using this example format for a guide. These are only examples of how to cite the lesson, not how to cite the source for your selected ad. Each lesson in the module will have its own source citation.
Excel High School. (2022a). “Lesson 4.2: Advertising Strategies.” English 10. Retrieved April 22, 2022, from *insert URL for the lesson here without the asterisks*.
Excel High School. (2022b). “Lesson 4.5: Analyzing an Advertisement.” English 10. Retrieved April 22, 2022, from *insert URL for the lesson here without the asterisks*.
Because you will be using sources with the same author (Excel High School) and the same year (2022), you will organize the sources in alphabetical order by the name of the lesson (Lesson 4.1 would be listed first) and then when you use in-text citation, you will label them with a, b, c, d, or e as you saw in the References page example. See below for an example of the in-text citation format.
Bandwagon strategy is “a marketing tool that relies on using people’s fear of missing out or a desire to belong to the in-group in order to gain consumers” (Excel High School, 2022a).
The “a” in the in-text citation refers to the first lesson listed on your “References” page; in this case, Lesson 4.2 is listed first.
This assignment will use the Excel General Rubric. You can find a video about the rubric to view, but the rubric is also found in this assignment as well. Be sure to review the rubric before you begin working on the assignment. That way, you will fully understand how you will be scored on this written assessment.
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