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How do customers contribute non-monetary value to an organization? Your task is to establish 3 ways in which they do.
Use a concrete example for each way or attribute of a company that has benefitted from its customers in this way—and how it facilitated this benefit (NB: you may use the same company for all 3)
Too often in the past–and often even now–companies would think about the customer purely monetarily.
Include a bibliography (APA reference): use 5 sources minimum, on or offline (including personal interviews)
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