Fundamentals of Strategic Management: Business Strategy Analysis

The aim of this assignment is to create a 2500-word business report to critically analyse the strategy of one of the following organisations (or an organisation of your choosing) and provide recommendations to gain/maintain competitive advantage:

Rolls Royce
Sainsbury’s
Tata
Adidas
Unilever
Or an organisation of your choosing

Your analysis must use theory/frameworks to support a critical analysis of the strategic position, strategic choice, and strategic action of your organization and develop recommendations for that organisation based on the analysis conducted. You must follow the guidance and structure outlined below.

Guidance Notes

This is a business/consulting style report that is underpinned by strategic management concepts (theory) to help guide your organisation toward competitive advantage.
Your writing style should be 3rd or 1st person business report, and you should include a contents page, subsections etc (general structure requirements).
Your analysis should be presented in the main body of your text. Simply leaving the analysis ‘hanging’ in the appendix will not be considered as presenting an analysis.
The report should draw on a range of information sources (e.g., articles, reports in magazines/press, the internet etc) and you should seek to employ appropriate conceptual frameworks to support your analysis and evaluation. However, it is not necessary to explain various conceptual perspectives in any detail; rather you should concentrate on using appropriate conceptual frameworks to provide insight into the practical dimensions and problems discussed.
Theory must be used to inform the critical analysis, provide support for using specific frameworks and concepts, draw implications, introduce theoretical perspectives, and relate your analysis to your chosen Theory is therefore an essential ingredient to produce a high-quality analysis of the organisation and topic in question.
Theory, frameworks, concepts, examples, need to be integrated within the critical analysis. These should form the basis of your analysis and the recommendations to the organisation.
You should synthesise links between topics before you make recommendations to the organisation.

The coursework must include the following components.

The word counts listed for each section are intended as guidelines. While these suggestions provide a recommended distribution to help maintain focus and depth, you may adjust them slightly between sections. It’s essential, however, that you provide adequate detail for each component and maintain a clear, organised structure throughout the assignment.

Component	Content	Word Count
Introduction	Introduce your organisation, its industry, sector, scale. Indicate whether it is succeeding or failing	250
Strategic Position	Analyse the external and internal environments of the organisation using the theory/frameworks discussed in the module	850
Strategic Choice	Analyse the business level or corporate level strategy of the organization using the theory/frameworks discussed in the module	450
Strategic Action	Analyse the strategy of the organisation in terms of its business ethics and CSR strategy using the concepts discussed in the module or employ SAF criteria (Suitability, Acceptability, and Feasibility) to identify optimal strategic options	650
Recommendations	Based on your analysis and evaluation, summarise your recommendations of what the organisation should do next	300
References