Assignment Brief
Task 1 of 4 – Assessment Criteria 1.1, 1.2, 1.3 and 1.4 are assessed in this task.
Instructions
a) Produce a two column table which;
- lists at least three roles of marketing and
- in no more than 150 words, explains how each of these roles supports the objectives of a business you are familiar with.
b) Produce a two column table which;
- lists at least three constraints which the same business has to overcome when engaged in marketing activities
and
- in no more than 150 words, explains how each of these constraints affects the business’ marketing campaigns
c) Produce a two column table which;
- lists at least three ways in which marketing research is beneficial to the same business
and
- in no more than 150 words, explains how each of these ways is beneficial to the business’ marketing campaigns
d) Produce a list of at least four ways in which the impact of marketing can be measured by the same business.
Task 2 of 4 – Assessment Criteria 2.1, 2.2, and 2.3 are assessed in this task.
Instructions
a) Produce a two column table which;
- lists the 4 Ps of the marketing mix. and
- in no more than 100 words, explains what each of the 4 Ps mean.
b) Produce a two column table which;
- lists at least three reasons why the same business from task 1 would run marketing campaigns
and
- in no more than 150 words, explains how each of these reasons supports the business’ marketing campaigns.
c) Produce a two column table which;
- lists at least three ways in which the same business is using digital marketing to support its marketing campaigns
and
- in no more than 150 words, explains how each of these ways supports the business’ marketing campaigns.
Task 3 of 4 – Assessment Criteria 3.1, 3.2, 3.3, 3.4, 4.1, and 4.2 are assessed in this task.
Instructions
You have been tasked with planning a marketing campaign for the launch of a new product or the launch of a new service or the running of an event for a business you are familiar with.
Before you begin putting the plan together you must consider the factors which influence the primary market research methods you could use before deciding on the method of primary market research you will actually use.
Once you have determined which two methods of primary market research you will use you will then conduct secondary and then primary research to identify business opportunities.
Based on the findings from the market research you will then produce a marketing plan which will be presented to a relevant audience.
To achieve this you must;
a) produce a report of no more than 1500 words which;
- states at least three factors which influenced your choice of market research method
- explains why you have chosen the two primary market research methods you will use
- assess the findings from the market research to inform your marketing plan and
- contains a detailed marketing plan for the launch of a new product or service,
or the running of a business event.
b) produce a 10 minute presentation with supporting notes which is suitable for the intended audience.
Task 4 of 4 – Assessment Criteria 4.3 is assessed in this task. Instructions
Produce a 300 word reflection based on the feedback received for the report and presentation in which you explain;
- the three aspects of your work, in tasks 1 to 3, which were the most positive and rewarding
- the three aspects of your work, in tasks 1 to 3, which were identified as areas for improvement
- the three actions you will take to improve the way in which you will research for, and produce, a marketing plan.
Note: To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
|
Learning Outcomes to be met |
Assessment criteria to be covered |
Type of assessment |
Word count (approx. length) |
|
All 1 to 4 |
All AC under LO1 to LO4 |
Portfolio of evidence |
3000 words |
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Sample Answer – Riverside Mini‑Market, Leeds (study sample only; do not submit)
Independent corner shop with a small delivery radius around LS9. This worked example is for learning. Replace names, prices and numbers with your own and rewrite in your style before you submit any coursework.
Task 1 — AC 1.1 to 1.4
(a) Roles of marketing
| Role of marketing | How this supports our objectives |
| Customer insight & segmentation | We serve three main groups: families within 1 km, students in shared flats, and shift workers. We add a short QR survey on receipts and ask three questions: postcode sector, shop frequency, and items people want stocked. We also read Google reviews for themes. This helps us shape range (bigger milk and bread volumes for families, late‑night snacks for shift staff) and choose the best hours. We expect more repeat visits and a steadier mid‑week trade. We will check repeat rate by cohort, early‑morning and late‑evening baskets, and the share of added lines in weekly sales. |