Final Project — Client Presentation
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Instructions
At this point in the course, you have developed all required sections of your client company’s digital marketing plan. Your final step is to present your plan to the client company owner and/or marketing department.
Submit the following for your final project:
A five-minute (no longer) audio/video-embedded PowerPoint presentation to the client company. Minimum elements:
1. The presentation should cover each area of the digital marketing plan with the exception of the company overview (after all, the client already knows the basics about their company).
2. The slide deck should be visually appealing, utilize images/graphics that are appropriate/effective, and avoid the use of too much or to little text on each slide. A good rule of thumb is no more than seven words per bullet point and no more than seven bullet points per slide.
3. Each slide must be presented with audio and/or video embedded. Students are to use the “Recording” menu inside PowerPoint to embed a video of themselves as they present the slides. Audio-only narration on each slide is acceptable only if students do not have a camera available to record video.
4. Students should dress and speak in a professional manner–one which a client would expect from a digital marketing consultant. Genuine enthusiasm for the ideas being presented should be evident, the pace should neither lag nor race, and the spoken elements of the presentation should be largely free of filler words and sounds such as (like, um, uh, etc.).
Students are permitted to utilize alternative presentation software and methods as long as the file submitted for grading can be opened and viewed by the instructor and as long as it contains both the audio and visual elements as specified above.
Grading breakdown:
Quality of Slide Deck 25%
Quality of Verbal Presentation 25%
Completeness of Content 25%
Quality of Content 25%